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Hario: Exquisite Craftsmanship and Unique Charm Integrating into a Global Luxury Food Group

26/10/2023

Luxury chocolate brand Godiva's parent company in Japan aims to create a global "luxury" food group with Tokyo as its base, according to Jerome Chouchan, President and CEO of Godiva Japan, in an interview with Nikkei Asia. Chouchan praised Japan's reputation for culinary excellence and robust local food culture.

Godiva Japan's goal is to expand its portfolio by merging and acquiring more food companies, leveraging the geographical and cultural advantages of Tokyo as an international city to develop a global luxury food group. Chouchan expressed their intention to introduce traditional Japanese desserts into their menu to cater to the diverse tastes and demands of consumers in different regions.

 

In this pursuit of culinary excellence, the significance of the Japanese brand Hario cannot be overlooked. Established in 1921, Hario is renowned for producing high-quality glassware. Their product range spans coffee and tea equipment, kitchenware, decorative items, and more. Hario has gained popularity and consumer affection for its superb quality and distinctive design.

 

Hario's history dates back to the early 20th century, and they have always been dedicated to creating premium household products. They place emphasis on material selection and meticulous craftsmanship in the manufacturing process to ensure that each product meets the highest quality standards. This attention to detail has made Hario not only popular domestically in Japan but also earned widespread acclaim in international markets.

 

One of Hario's most notable product lines is their coffee and tea equipment series. Their coffee pots and pour-over coffee makers are renowned for their unique design and superior quality. These products not only provide an exceptional brewing experience but also showcase Japan's exquisite craftsmanship and pursuit of detail. Hario's products are both functional and aesthetically pleasing, making them a preferred choice for many coffee and tea enthusiasts.

 

In addition to coffee and tea equipment, Hario also manufactures other kitchenware and decorative items such as burners, kettles, and vases. Whether in a household or commercial setting, Hario's products embody excellent quality and design, offering users comfort and delightful experiences.

 

As a brand representing Japan's excellence in quality and craftsmanship, Hario has gained widespread trust and support through continuous innovation and relentless efforts. Their products have gained popularity not only domestically but also in the global market. With their unique design and outstanding quality, Hario has become a top-tier brand in the eyes of many.

 

With Godiva Japan's parent company's plans to establish a global luxury food group, Hario, with its rich history and superb quality as a Japanese brand, undoubtedly holds immense potential for development. It can become an integral part of the Godiva group, bringing more diversity and richness to the conglomerate.

 

Hario's uniqueness and quality will set it apart in the global market, attracting more attention and love from consumers. This will provide Hario with broader development opportunities while also elevating the influence and position of Japanese food brands in the global market.

 

In conclusion, Godiva Japan's parent company aims to build a global luxury food group, and Hario, with its rich history and outstanding quality as a Japanese brand, possesses tremendous development potential. Its distinctive features and selling points lie in its unique design and superb quality, earning it acclaim in both the Japanese and international markets. With the efforts of Godiva Japan's parent company, we can expect to see Hario continue to shine on the global stage and deliver superior products and delightful user experiences.

https://global.hario.com/