ASA SELECTION was founded in 1976 by designer Yvonne Schubkegel in Hohr-Grenzhausen, Germany, initially as a ceramic home accessories sales company, and has become one of the industry leaders. With constant innovation, the company covers the global market.
The founders' secret to success was to adhere to the consistent philosophy of "clear shapes and colors" from the beginning. Unconventional, do not do superfluous decoration, the grasp of the trend and the spirit of The Times, this is the brand series features and enjoys a high reputation. The ASA SELECTION collection represents modern design. Authentic products for the kitchen, table setting and lifestyle. The distinguishing feature of all product lines is the consistently simple ASA SELECTION design language.
The first public presentation at the Frankfurt International Spring Fair is the first indication of the dynamism of this small brand, which has branded its design ASA SELECTION from the beginning. The market absorbs innovative product lines like a dry sponge. After initial success, trade was lined up at the show. The company continued to grow and formed a sales and representative team. Our own range of cutlery, vases, bowls and flowerpots are being produced faster and faster. Their trademark: simplified design language and clear color scheme. The market is gradually opening up to the countries around Germany, and eventually to the whole world.
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