Happyology creates luxury and distinctive childrenswear and accessories for babies and children, ranging from newborn to 12 years. Born in Brighton, England in 2015, Happyology’s styles are renowned globally for its unique colour palette, refined English prints and delicate embroideries, as well as its sophistication in combining classic intricacy with modern simplicity.
Happyology refers to the happiness of childhood. Children's creativity and their imaginative worlds are the constant inspiration behind the brand. Each of the design is created with children's needs and lifestyle in mind, handcrafted responsibly to the highest standards.
Led by founder and creative director Jessie, Happyology's distinctive design lies in its unflinching colourways, effortless silhouettes, sophisticated tailoring and use of traditional hand embellishment skills. Each piece is made with premium materials and produced in places where local tradition and craftsmanship have developed the best working skills.
The unique colour palette, exquisite fabrics and delicate prints make each Happyology style stands out. Happyology designs all our prints in-house and develop novel materials that celebrate Happyology's essence.
Official website: https://happyology.co.uk/