Having been passionate about skincare since Gudrun Wurm was a girl, her standards for her son were high. Her inspiration for an exquisite, organic-certified baby skincare range came with the birth of her little boy, Lucas.
Though Gudrun travelled the world, she couldn’t find a range that ticked all her boxes: organic, luxurious, gentle, effective and absolutely safe. She sought out solutions for highly sensitive, irritation-prone newborn skin and wanted reassurance that no harmful ingredients were included. It was also important to me that the care of our planet was respected through ethical production and exemplary trading measures.
Her explorations piqued her interest and Gudrun then began to embrace the study of organics. She immersed herself in the world of gentle plant actives and ingredients; those which nourish, soothe and protect. And with that, her dream was born: Britain’s first luxury, organic-certified baby skincare range.
In addition, pregnancy and early motherhood are fleeting times when women should be able to treasure and indulge their incredible bodies. Women deserve to slow down and immerse themselves in this important journey of creating and nurturing life. So my collection for mothers enhances natural beauty and helps women to bask in this magical period. The products reach beyond organic purity and bring comfort and pleasure, and lift the mood. They are perfectly safe to be used during pregnancy and breast-feeding, while being highly effective with their inclusion of powerful active plant ingredients that deliver visible results - alongside the enjoyment of beautiful textures and scents.
Official website: https://littlebutterflylondon.com/