Based in Brooklyn, Oeuf is a sustainable children's lifestyle brand. They are a family-run studio that believes children deserve good design and a better world. Since 2002 we've been combining playful modernism with ethical production and simple, intuitive designs. Inspired by our own kids and the evolving needs of 21st century families, the creations are made to be loved hard and handed down.
Oeuf began out of necessity: When Sophie was pregnant, Sophie and Michael couldn't find a crib that was well-designed, well-made and produced ethically. So they created one ourselves.
Almost 20 years later, our design process is guided by the same philosophy. What do families need? Can we make it well? Can we produce it sustainably? And can we do it in a fresh, interesting way? They only develop a product when they can answer those questions. Only necessary and intriguing projects for us, please, because that means only quintessential products for you.
Oeuf (pronounced UH-F) means egg in French, Sophie's first language. Where do eggs come from? Americans talk about "mother hens". In France, they call a protective parent a maman poule. That's me. At her core, I'm a nurturer, a mother - even before she had her own children. If you look at pictures of her growing up, she is always with animals - cats, dogs, donkeys, goats. It turns out, Michael was the same way. They both grew up rescuing everything under the sun. Oeuf is a tribute to that maman poule nature and a nod to the extraordinary design of an egg itself: beauty, strength and fragility all in one.
Official website: https://oeufnyc.com/