Paulina the owner and creator of Organic Zoo. A children’s organic baby clothing business inspired by the freedom of her childhood and the simple joy of living with less.
She was born and raised in communist Poland, the middle of 3 sisters. Daily life for her family was hard. She remember as a restless child, standing in line for hours, holding her mother’s hand, as we waited with their coupons, to buy basic supplies of bread, milk, butter and eggs. The buildings, landscape, even the sky, seemed endlessly grey and cold.
Escaping the everyday reality, meant her sisters and she were encouraged by their parents, to be creative. They would dream up wonderful worlds full of joy and colour. There were few toys available to buy so instead we would pretend, creating games, stories and places in their minds. Without access to lots of things, they turned their attention to what they did have; nature and their imaginations.
I grew up feeling lighter and happier with less, with a love of being creative, resourceful and connected to nature. It’s these values that are the inspiration for Organic Zoo, creating children’s clothing rooted in that same spirit of playful simplicity, inspired by the natural joy and freedom of my childhood.
She wants to share my passion for a simpler, more sustainable way of living, by creating minimal, comfortable, and high-quality children's clothes that are beautiful to wear and practical for play. From her home in Brighton, England, the first Organic Zoo collection was launched over 10 years ago. A decade on and some of those designs are still bestsellers. As Organic Zoo has grown up, so to have the babies we’ve been lucky to dress. It gives such joy to see their clothes being loved, worn, and passed on to other little ones, to siblings and friends.
Official website: https://organic-zoo.com/