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Values, Passion and Children in the First Place

22/09/2023

Created in 1980 from a small family-run business, today Il Gufo is an international brand, with its head office in Asolo and a world-wide network of single-brand and multi-brand stores. Exquisite materials, ongoing textile research and close attention to even the smallest details are aspects that, to this day, are fundamental to the brand's philosophy.

The collections are present in some of the most prestigious stores in Europe, Russia, the USA and the Far East, as well as in other world-renowned e-tailers. Today, export turnover now accounts for 60% of total sales.

Despite this continuing growth, the company objective remains that of producing the best of Italian style, featuring high quality in every garment and meticulous craftsmanship in all phases of production. Such results can only be achieved through the passion we put into our work and respect for other people's work, by selecting the best suppliers and ongoing research into style, fabrics and special production techniques.

The brand values are shared by those who project, manufacture, sell, and distribute the product, bearing in mind just one fundamental point, at all times: respecting children and their world.

When people talk about Il Gufo, they’re not just talking about one of the world'sleading companies for the production of luxury clothing for children up to age 14, but about people. About Giovanna Miletti who founded it. About her children Alessandra and Guido Chiavelli, who are driving the company’s projects and principles forward in a modern way. And especially, about all the employees and collaborators who bring it to life and themselves add value.

Some of them have been part of the company since the beginning, and have watched it grow next to Giovanna and her family.

Official website: https://www.ilgufo.com/