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In Princess Marie-Chantal of Greece’s eponymous clothing line for tots, pastel stripes, delicate cherry blossoms, ombré polka dots, and signature angel wings adorn ruffle-sleeve dresses, hoodies, rompers, and onesies. As of today, those similarly charming motifs—pilose teddy bears, frolicking rabbits, and teeny-weeny buffalo among them—don Marie-Chantal’s inaugural home collection with American textile house Schumacher.
Since founding the luxury kids brand in 2000, Marie-Chantal—who is a mother of five and the company’s CEO and creative director—has expanded the label into the lifestyle realm with the likes of jewelry, cashmere blankets, and books, including her own illustrated Manners Begin at Breakfast etiquette guide. With today’s launch, the princess imbues her dreamy aesthetic and cheerful prints onto a range of high-performance, stain-resistant fabrics, wallpapers, trims, and pillows.
A graduate of the New York Academy of Art, Marie-Chantal has always been beguiled by art and design. (One of her earliest internships was for Andy Warhol in the ’80s.) She relishes putting together the abodes she and her family have lived in (Michael S. Smith masterminded the children’s quarters on the top two floors of their Upper East Side town house designed by the late François Catroux), as well as the Marie-Chantal boutiques. By “creating beautiful and practical elements for interiors,” Marie-Chantal says, “this collaboration has merged my passions.”
Plus, the timing was just right. “Having recently expanded into new categories, including adult loungewear and pajamas,” the London-born, New York–based entrepreneur tells AD PRO, “we are loving being in the home design space.” Joining forces with Schumacher to deepen the brand’s relationship with at-home comfort felt aptly aligned.
The seven timeless motifs highlighted in the series also possess “a whimsical and charming appeal,” as Marie-Chantal puts it. Although it’s easy to imagine the collection’s sweet creature patterns animating playrooms or as soothing backdrops to crib mobiles, they also add magical jolts to more grown-up domains, as do the collection’s watercolor-like botanicals or retro cowboys brandishing lariats. Ideal for romantic bedrooms, the blush-hued Pom Pom Forest wall covering is defined by clusters of soft, small-scale florals, while Scattered Stars, a glittering nightscape of metallic ink on matte ground paper, fittingly enlivens ceilings.
All of these styles, Marie-Chantal explains, retain a touch of nostalgia from designing the bedrooms of her five children. Her eldest daughter, Olympia, for instance, had “bunnies in her nursery, and I wanted to bring them back in our own version. Each fabric and wallpaper are ones I would gravitate toward as a mum filling my child’s room with joy.” A sentiment that—thanks to Marie-Chantal and Schumacher—is now just a click away.