Row 7, the flavor-first organic seed company co-founded by chef Dan Barber and vegetable breeder Michael Mazourek, announced today the launch of a line of branded vegetables, available in select Whole Foods Market locations in the Greater Boston area. By creating a new arm of the business to complement its seed offerings, Row 7 is advancing its mission to reimagine food from seed to table.
Born out of a mission to change the agriculture industry from the ground up, Row 7 works alongside chefs, plant breeders and farmers to co-select new and uniquely delicious varieties of vegetables. Now Row 7 is building a dynamic growing model to bring these vegetables to the produce aisle. Partnering with regional, organic farmers to support biodiversity above and below ground, Row 7's vegetables are grown for place and are picked (and eaten) at the perfect moment. Consumers will have the opportunity to strengthen their affinity for flavor, regional and organic agriculture, and seasonality.
"Row 7 on the supermarket shelves is the realization of a dream for this company," said Dan Barber, chef and Row 7 co-founder. "Our hope in launching Row 7 was to bring these vegetables into people's home kitchens, and spark a new seed-to-table conversation that supports tastier food, healthier soils, and more diverse and nutritious diets."
The following Row 7 vegetable varieties are now available in select Whole Foods Market store locations in the Greater Boston area with plans to expand to additional locations throughout the Northeast in 2023.
