Bala: the Los Angeles based movement company was founded in 2018 by husband-and-wife team Natalie Holloway and Maximilian Kislevitz. Their philosophy: beautiful, functional accessories change the way people move. That design alone can inspire movement. Their first collection, Bala Bangles, are stylish weighted bands that amplify the fitness benefits of just about any routine.
Bala's products have a strong sense of the future, and the concept of appearance first and function second is deeply rooted in the soul of the brand. It adopts the retro concept of 80 years, and actively uses streaming media to spread widely, becoming the standard of modern fitness fanatic elite crowd. The emphasis on "play sports" is Bala's unique brand personality, and it is also the unique differentiation of its brand. Bala has carried out "alternative" product innovation in fitness equipment - retaining the functionality of the equipment itself, with a unique aesthetic design.
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