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Tracksmith:Positioning Itself As A Premium Running Shoe Brand That Prioritizes Niche Users

24/07/2023


As more and more people pursue a healthy lifestyle but struggle with the constraints of fast-paced city life and concrete jungles, walking or running in the city has become the preferred exercise for the vast majority. Thanks to its superior geographical location with mountains and water, this trend has also caught on in Hong Kong, known as the 'Pearl of the Orient,' where even famous actor Chow Yun-fat is often spotted jogging.
Apart from the main island of Hong Kong, Lamma Island, with its small island charm, offers a different kind of experience. It is not only suitable for exercise, but the scenery is also enchanting.


If you want to walk with your companions to the top of the mountain to watch the sunrise before dawn, the viewing pavilion next to the Lamma Winds wind turbine power station may be suitable for you. The Lamma Winds power station is open from 7am, so you can enjoy the warm sunshine and then take a photo at the "big windmill" on the way down. By this time, the small shops and restaurants on Yung Shue Wan Street are also open, so you can enjoy a breakfast with island charm at an outdoor café.
There are currently boats leaving from Central to Yung Shue Wan Pier and Sok Kwu Wan Pier, but the earliest departure from Central is at 6:30am, which makes it difficult to catch the sunrise. It is recommended to stay in a hotel in Yung Shue Wan the night before, get enough rest, and then set off early in the morning for a more relaxed and carefree experience.
To reduce the burden during exercise, a good pair of shoes is extremely important. Tracksmith, a running apparel brand from the United States that specializes in serving niche users, has gained popularity among more and more running enthusiasts with its retro, Ivy League aesthetic style.


Founder Matt Taylor has always regarded non-professional but high-achieving runners as the core users of Tracksmith, and has designed a range of equipment for their daily wear, competitions, and recovery training. He aims to create a unique cultural atmosphere exclusively for these niche runners.

Shop now:https://www.tracksmith.com/