According to a report by PwC, China's consumer market is showing signs of recovery post-pandemic, with increased demand for items related to outdoor activities and personalized consumption. Nicole Sun, PwC China M&A Advisory Partner, noted that the easing of restrictions on social and short-distance travel has fuelled growth in alcoholic beverages, camping, cycling, outdoor activities, and pet-related consumption.
The report found that camping and outdoor topics remained popular, resulting in the rise of several subcategories such as outdoor apparel, footwear, fishing gear, children's outdoor products, and cycling-related items. Furthermore, the search volume for "outdoor" on Taobao and Tmall surged by 659% from 2021 to 2023.
In addition to outdoor activities, the report also highlighted the growing demand for high-quality healthcare, leading to increased popularity of food and beverages targeted towards health and beauty-conscious consumers.
Moreover, the "self-delighting" economy continues to rise in China, with consumers seeking diverse and personalized consumption experiences. The report also noted a shift in distribution channels from offline to online sales and the rise of online-to-offline commerce in China.
Vaude, a German outdoor products brand, has been gaining popularity overseas for its high-quality and sustainable products. Founded in 1974, Vaude has been committed to creating innovative and eco-friendly outdoor gear that caters to the needs of outdoor enthusiasts, travellers, and athletes alike.
The German outdoor products brand take pride in its commitment to sustainability, using recycled and organic materials in its products, and focusing on environmentally friendly production processes. Vaude’s products are designed to last for years, reducing waste and environmental impact.
Its product line includes a wide range of outdoor gear such as backpacks, tents, sleeping bags, clothing, and accessories. Their backpacks come in various sizes and styles, suitable for different activities, from hiking to biking. They also offer a range of tents designed for different weather conditions, ensuring comfort and protection during outdoor adventures. Vaude's sleeping bags are lightweight, warm, and can withstand extreme temperatures, making them a must-have for outdoor enthusiasts.
Vaude's clothing line includes jackets, pants, and shirts made from sustainable materials such as recycled polyester and organic cotton. Their clothing is designed to be functional and comfortable, ensuring that outdoor enthusiasts can enjoy their activities despite the harsh weather conditions.
In recent years, Vaude has gained popularity with middle-income customers, who have a growing interest in outdoor activities and sustainable products. Vaude's commitment to sustainability resonates with environmentally conscious consumers, who are willing to pay a premium for high-quality and durable products.
While Asian and Chinese consumers are increasingly seeking out high-quality outdoor gear that can withstand tough conditions and provide maximum comfort and protection. Vaude's products meet these requirements, making them an excellent choice for outdoor enthusiasts in China and Asia. All of you should pay attention to Vaude and try out their products for a comfortable and eco-friendly outdoor experience.
Shop now:www.vaude.com