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Create a Cooler You'll Use Every Day!

13/09/2023

In 2023, foreign individuals continue to hold prominent positions among Singapore's wealthiest population. Eduardo Saverin, co-founder of Meta Platforms (formerly known as Facebook), has been residing in Singapore for over a decade. This year, with a net worth of $16 billion, he became the country's newest billionaire. The Brazilian entrepreneur saw his wealth increase by $6.4 billion, making him the billionaire with the highest net worth growth in 2023. This can be attributed to the recent launch of Threads, a competitor app to Twitter, by Meta. Meta's stock price has risen by nearly 70% compared to the previous Forbes compilation.

Simultaneously, Saverin is also a co-owner of the venture capital firm B Capital Group, which manages assets worth $6.3 billion. Saverin's ascension to the top of Singapore's rich list displaced Li Xiting, Chairman of medical device supplier Shenzhen Mindray Bio-Medical Electronics, from his previous position. After two consecutive years at the top, Li Xiting dropped to third place in this year's rankings.

 

When it comes to Singaporean entrepreneurs most familiar to the Chinese people, Zhang Shouzi, the founder of TikTok, certainly comes to mind. In previous inquiries, the YETI brand of thermos flasks he was seen with also gained a sudden popularity.

 

YETI is not just a thermos flask brand; it encompasses a variety of high-quality outdoor products. In 2006, brothers Roy and Ryan Seiders founded YETI with a simple mission: creating coolers (if any) that we would use every day. Their products are designed specifically for serious outdoor enthusiasts, not mass-market discount retailers. They are built to endure the abuse that comes with wilderness and water adventures. Something that simply won't break. Their product innovation comes from necessity and first-hand experience, rather than market research and data analysis. Today, YETI products come into play when it matters most, whether it's venturing into the remote wilds of Alaska, chasing redfish along the Gulf Coast, or just gathering with friends in the backyard.

 

Currently, YETI is undergoing its largest product launch ever, including backpacks and luggage bags priced as high as $249.99, as well as two soft-sided suitcases, with the most expensive one priced at $449.99, expanding their relatively limited range of luggage products. All of this is aimed at maintaining the momentum of their business growth.

Official website:https://www.yeti.com/