The world's largest luxury goods group, LVMH Moët Hennessy Louis Vuitton, officially announced a sponsorship agreement with the 2024 Paris Olympics and Paralympics, joining the ranks of top French sponsors such as banking group BPCE, pharmaceutical company Sanofi, and supermarket operator Carrefour. Antoine Arnault, one of the heirs to the LVMH empire, confirmed the deal at a press conference attended by International Olympic Committee President Thomas Bach, Paris 2024 chief organizer Tony Estanguet, Paris Mayor Anne Hidalgo, and French Minister of Sports Amelie Oudea-Castera.
Taking advantage of the opportunity presented by LVMH sponsoring their country's hosting of the Olympics, let's learn more about Club Pétanque, which combines sportswear and fashion perfectly in France, beyond their fashion offerings.
The brand name Club Pétanque comes from the French sport of boules (Pétanque), which is more focused on socializing than competition. Therefore, from the very beginning of the brand's establishment, the overall clothing design is very relaxed, with a casual and comfortable feel that is more fashionable than traditional sportswear. Club Pétanque's clothing does not emphasize any particular functionality, with basic styles being the main focus. The simple design makes it easy to mix and match.
Because Club Pétanque is different from other brands that focus on functionality, they did not choose sweaty athletes emitting hormones as their models. Their promotional photos are young, energetic, and sexy, just like the romance of France, making you feel the youthful energy that comes right at you.
Shop now：https://www.clubpetanque.com/