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Capitalising On TikTok's Popularity, KoStudio Redefines Women's Boxing Apparel For Asian Athletes

14/08/2023

TikTok has found success in Southeast Asia, particularly in Indonesia, where it is the largest economy. The platform's e-commerce features, including livestream selling and online stores, have attracted entrepreneurs who are tapping into this trend to promote a wide range of products. Monomolly, an online retailer, experienced a 30% increase in revenue after launching TikTok livestreams. Individuals like Panji Made Agung and Astari Gita, who previously relied on their families for support, are now generating significant income by selling products through TikTok livestreams.

TikTok Shop has made a significant impact in Indonesia, attracting over two million sellers since its launch in 2021. The platform charges a one percent commission and a small fee per item sold. This approach has helped TikTok gain a growing market share against more established rivals. Indonesia accounted for 42% of TikTok's $4.4 billion regional gross merchandise value in 2022.

 

The rise of TikTok's e-commerce aligns with the changing shopping habits of younger customers, particularly in Indonesia's digital market dominated by Generation Z. Experts predict that Southeast Asia's online shopping market, led by Indonesia, will reach $35 billion by 2024. TikTok's interactive livestreaming and virtual conversations create an engaging shopping environment, allowing users to evaluate products before making purchases.

In the realm of e-commerce and entrepreneurial success, KoStudio, a leading US-based boxing brand, is making waves by revolutionising the world of boxing apparel and equipment for women. KoStudio is committed to delivering well-designed, high-quality, and stylish products that empower women in the boxing world.

One of KoStudio's distinguishing features is its exceptional design. Each piece of boxing apparel and equipment is crafted with meticulous attention to detail, ensuring a perfect blend of performance and style. The brand understands the importance of functional gear that allows women to move freely and confidently during their boxing sessions. From boxing gloves to training shorts and sports bras, every item is carefully designed to enhance comfort, provide optimal support, and promote unrestricted movement.

KoStudio sets itself apart with its commitment to high-quality materials. The brand utilizes premium fabrics and materials that guarantee durability and longevity. Whether it's the sturdy construction of the boxing gloves, the moisture-wicking properties of the training apparel, or the resilient padding in the protective gear, KoStudio ensures that every product withstands the rigors of intense training sessions and delivers top performance.

KoStudio's product designs are particularly suitable for Asian customers, taking into account their unique preferences and needs. The brand incorporates specific design elements that resonate with the Asian market, including attention to sizes and fits that cater to the Asian body type, ensuring a comfortable and flattering experience. KoStudio also draws inspiration from Asian aesthetics, infusing its designs with elegance and cultural significance. The brand's commitment to inclusivity extends to providing options that cater to diverse skin tones and style preferences, allowing Asian customers to express themselves authentically through their boxing gear.

 

With its unwavering dedication to quality, style, and inclusivity, KoStudio is revolutionising the boxing industry for women. The brand empowers female athletes to unleash their potential in the ring while feeling confident and expressing their unique identities. By providing well-designed and high-performing apparel and equipment, KoStudio embodies the spirit of female empowerment, ensuring that every woman who steps into the boxing arena does so with strength, grace, and style.

Shop now: https://kostudio.co/