Maison Kitsuné‘s fox head is a recognizable figure in fashion, but has never before been associated with the golf world. The French-Japanese label is looking to change that though, and turn heads on the fairways in the process.
Arriving in time for spring and summer deliveries, the collection includes polos, windbreakers, pleated skirts, knitwear and more. To distinguish the branding, the Maison Kitsuné fox takes on a cartoon appearance, and the brand name is spelled out in cursive. And overall, the collection takes the fashion label’s refined streetwear approach and adds a hint of preppy 90s attitude. Items like green and white argyle cardigans and navy flared dresses with collar tipping are prime examples of that. The polos, meanwhile, keep things simple with mostly solids and logos placed on the left chest. These either represent a fox crossed with golf clubs or fox head wearing a Maison Kitsuné Golf hat.
Elsewhere, lifestyle-focused pieces include the likes of button-up shirts, t-shirts and sweatshirts, which feature oversized logos and spellouts. Finally, a windbreaker presents a colorful illustration of cartoon figures navigating the golf course against a light blue background.
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https://hypebeast.com/2023/5/maison-kitsune-first-golf-collection