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If you are a shopper in the United States, you may not have heard of Maison Ernest. According to the brand's president, Ludovic Dedieu-Wallerand, despite the Parisian luxury shoe brand's more than 100-year history and having celebrities like Kylie Minogue as ambassadors, it has always been a best-kept secret.
But under Dedieu-Wallerand's leadership, Maison Ernest has grand plans.
Dedieu-Wallerand joined the brand as president three years ago. The company's next target is the American market. The company is currently planning to expand extensively in the United States in the coming years, including establishing wholesale partnerships with American retailers.
On the other side of the Atlantic in the United States is Keds, a century-old shoe brand. Founded in 1916, Keds has become one of the world's oldest sportswear brands, with its influence deeply rooted in American culture and life. Keds' casual shoes inherit the brand's consistent style, focusing on taste and comfort. During the early Olympic era, Keds was also one of the major sports shoe manufacturers. After 107 years, Keds still holds a place in America. Keds has also been the preferred choice for European fashionistas, and its excellent lineage, exquisite craftsmanship and tradition have been widely recognized and loved. Its main material is canvas, coupled with a generous and simple design concept, making Keds a world-class canvas leisure expert and even the only person with a say in the matter.