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Valentino's Executive Reshuffle Signals A New Era For The Fashion Brand And eCommerce

31/07/2023

Valentino, the luxury fashion brand founded in Rome, Italy in 1960, has announced a reconfiguration of its C-suite. The brand is known for its elegant designs, including women's and men's ready-to-wear, bags, shoes, and accessories. Valentino's products are made using high-quality materials and are crafted with precision and attention to detail. The brand's designs are timeless and sophisticated, making them suitable for a wide range of occasions.

https://www.valentino.com/ 

 

As part of its efforts to reposition the brand, expand its global presence, and grow its e-commerce business, Valentino has announced several changes to its leadership team. Alessio Vannetti, the current Chief Brand Officer, will be leaving the company after over three years in the role. Vannetti's responsibilities will be merged into a new position of Chief E-commerce and Omnichannel Officer, which will be filled by Andrea Cappi, the former Chief Digital Officer at Max Mara, starting in early September. This newly created role will be responsible for overseeing the growth of Valentino's e-commerce site, online marketplaces, and e-concessions that sell its products.

Laurent Bergamo, who previously oversaw commercial operations in Europe, the Americas, and Brazil, will now be the Chief Commercial Officer, focusing on all countries where Valentino operates and Eastern countries. The brand also promoted Yigit Turhan, its current Director of Brand Strategy, to Chief Marketing Officer, effective July 25, whose new duties will include leading Valentino through a "resignification process."

 

 

 

Valentino's products are particularly well-suited to Asian customers, who appreciate the brand's classic designs and attention to detail. Asian customers also value the quality of Valentino's products, which are made using the finest materials and crafted with care. Additionally, Valentino's products often feature intricate embellishments and details that are highly valued in Asian cultures.

 

With these changes to its leadership team, Valentino is poised to continue its growth and success as a luxury fashion brand with a global presence. The brand's commitment to quality, attention to detail, and timeless designs make it a favorite among fashion-conscious customers around the world, including those in Asia.