Kantar Millward Brown, an international marketing consulting firm, recently released the BrandZ Global Top 100 Most Valuable Brands 2023 list. In the past year, the total value of Kantar BrandZ™ Global Top 100 Most Valuable Brands has dropped by 20% to $6.9 trillion.
The list tracks nearly 21,000 brands in 540 categories worldwide, including luxury goods, clothing, food and soft drinks, fast food, alcoholic beverages, personal care, media and entertainment, telecommunications services, business solutions and technology services, banking, consumer technology, retail, and automotive. Apple, Microsoft, and Google occupy the top three spots on the list.
In the luxury goods sector, Louis Vuitton has been in the top ten for 18 consecutive years. Despite a 4% decrease in the total value of the top ten brands this year, top luxury brands continue to grow. Meanwhile, many middle and upper-class consumers have started to view luxury goods as an important symbol of "a good life," becoming the mainstream consumer group for subcategories of luxury brands such as beauty, perfume, eyewear, wallets, and shoes.
And here is a unique niche brand - Leo et Violette. The brand was founded in the romantic capital: Paris, all products are produced in Italy. The name comes from a couple in Paris: Leo Dominguez and Violette Polchi. Unlike other brands, Leo et Violette only uses online sales. This kind of Internet sales model that bids farewell to middlemen makes the brand price transparent and reasonable.
The designer is responsible for the design steps, while the production process is completely handed over to a workshop in Naples, Italy, and all leather materials are sourced from Italy. Another feature of the Leo et Violette bag is that the leather used is all natural full-grain calfskin, which allows the finished bag to retain the natural color and texture of the leather.
Shop now：https://www.leoetviolette.com/