In June 2023, the European Union's car market grew by 17.8%, reaching 1 million vehicles. This growth can be attributed to the rebound from the lower base last year, primarily driven by automotive parts shortages. During the first half of 2023, new car registrations in the EU saw a significant increase (+17.9%), reaching 5.4 million vehicles. The recent improvements indicate that the European automotive industry is recovering from the supply disruptions caused by the pandemic. However, cumulative sales are still down by 21% compared to 2019.
In contrast to the variations in the automotive industry across different regions, jewelry accessories, as relatively affordable products with high visibility in daily life, have maintained fairly stable sales. Just like Messika, which comes from the romantic city of Paris.
Compared to other overly formal high-end jewelry brands, Messika embodies a lighter design and mix-and-match concept. Its styles are not overly extravagant and can easily transition between different occasions. Founder Valérie Messika has mentioned in interviews that her initial intention was to encourage women to incorporate jewelry into their everyday outfits as much as possible, making it like the "white sneakers" of high-end jewelry.
Messika Maison was established in 2005 and has firmly rooted itself in French jewelry traditions. The brand is known for its diamond expertise and unique craftsmanship demonstrated through modern jewelry design and exceptional high jewelry creations. Valérie Messika is rewriting the rules by creating a new way of wearing diamonds. The creators envision diamonds as precious tattoos in their collections, adding a touch of radiance to women and enhancing their clothing. Whether it's diamond rings, wedding bands, engagement rings, chain bracelets, anklets, bangles, diamond pendants, or earrings, Valérie Messika designs diamond jewelry for modern and bold women that can be worn individually or combined to create fashionable rock-inspired looks. They have also fallen in love with Messika's luxurious men's titanium and diamond jewelry! The elegant and delicate diamond pieces become true daily companions.
Official website: https://www.messika.com/en/