Tucked between Milan and Bologna lies a tiny corner of Italy that has had an outsize impact on automotive history: Motor Valley. Home to Ferrari, Lamborghini, Maserati, Pagani, Ducati and other icons of fine engineering, the Emilia-Romagna region has shaped car culture for decades.
The valley earned its name from the concentration of supercar marques headquartered in nearby cities like Modena and Maranello. Motor Valley is ground zero for those who worship at the altar of finely tuned engines, aerodynamic designs and cutting-edge materials. But the passion for luxury, performance and craftsmanship that goes into building supercars also inspires contemporary Italian brands, including luxury eyewear companies like Trinitage.
Founded in 2010 in Bologna, which sits at the heart of Motor Valley, brothers Massimiliano and Nicolo Pretto envisioned an eyewear company that would translate supercar values into the world of sunglasses and frames. The name "Trinitage" refers to the legendary "Holy Trinity" of Italian supercars - Ferrari, Lamborghini and Maserati - that acted as inspiration for the brand.
https://www.trinitagestore.it/
Like supercar drivers, Trinitage targets customers who want style along with function. Trinitage sunglasses use premium materials like titanium, Grilamid and acetate to provide durability, light weight and comfort.
Today, Trinitage has over 75 stores across Italy and select locations overseas. The brand's flagship boutique sits alongside luxury car dealerships in Bologna, physically connecting Italian automotive culture with eyewear.
For the Pretto brothers, Trinitage represents an opportunity to extend Motor Valley's philosophy of performance, luxury and engineering excellence beyond supercars. After sampling the thrills of driving along scenic roads between Ferrari and Lamborghini factories, patrons can enjoy the pleasure of putting on a perfectly crafted pair of high-performance Trinitage sunglasses - the eyewear of choice for Italophiles worldwide who appreciate speed, style and the finer things that 'la dolce vita' has to offer.