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1017 ALYX 9SM was founded in New York City by Matthew Williams in 2015 as ALYX, and changed its name to 1017 ALYX 9SM in 2018. The name is made up of his birthday (1017), the name of Matthew's daughter (ALYX), and the postcode of the brand's initial studio (9SM).
It is currently headquartered in Italy. The brand combines industrial, functional and dark styles to produce clothing and accessories with street, outdoor and fashion concepts. The avant-garde design, dedicated craftsmanship and high-quality materials have brought the 1017 ALYX 9SM to the attention of the fashion world.
1017 ALYX 9SM is built on the concept of high-quality materials that blend disruptive culture and modern craftsmanship. Matthew combines his upbringing in California and New York with a desire to create, with a focus on craft, technology and sustainable manufacturing. The brand has a full range of men's and women's collections and seeks to combine technological innovation with human emotion.