Madhappy, the global lifestyle imprint that’s “on a mission to make the world a more optimistic place,” has revealed its first-ever collaboration with the premium, plushy footwear purveyor UGG. For Spring/Summer 2023, they’ve united for a capsule of comfort-first sheepskin boots that drives Madhappy’s conversations around mental health on UGG’s key product.
The UGG x Madhappy Classic Ultra Mini begins with UGG’s fan-favorite silhouette, which includes a soft suede upper, a cozy sockliner in an UGGplush™ upcycled wool blend and a lightweight outsole constructed with UGG’s original premium Treadline™. Madhappy’s signature hood stitch appears across the front of the design, while its emblematic peace sign motif resides on the outer heel, reminding wearers of the brand’s push for positivity. Available in five colorways, including Chestnut, White Pepper, Imperial, Pink Cloud and Whale, the collaborative silhouette sees “softness as a superpower.”
“We are thrilled to unveil our partnership with UGG. Since the beginning of Madhappy, feeling has been at the center of everything we do as it relates to both external quality and internal sentiment,” said Noah Raf, Co-Founder & Chief Creative Officer at Madhappy. “UGG is such a natural partner for us as they’ve been creating high-quality products that evoke such a strong feeling of internal comfort for decades.”
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https://hypebeast.com/2023/1/madhappy-ugg-spring-summer-2023-collaboration-collection-mini-boot