Adidas Originals and British designer Craig Green have joined forces to introduce a fresh interpretation of the iconic Stan Smith silhouette. The collaborative project unveils two new styles: the CG Boost Stan and CG Split Stan, showcasing inventive and fashion-forward designs.
Established in 2001, Adidas Originals is a subdivision of Adidas that focuses on fashion, lifestyle, and heritage-inspired products. The brand is characterized by its iconic Trefoil logo, introduced in 1972. Craig Green, a renowned British menswear designer, is recognized for his distinctive yet wearable silhouettes that often incorporate utilitarian elements. Since his debut solo show in spring 2015 during London Fashion Week, Green has gained widespread recognition and acclaim within the fashion industry.
In this collaboration, the CG Split Stan challenges conventional sneaker aesthetics by literally splitting the silhouette in half, with a rubber protrusion positioned at the centre, creating a distinct visual effect. This split design will be offered in three versatile colourways: "White," "Black," and "Khaki."
On the other hand, the CG Boost Stan maintains the classic silhouette but incorporates unique elements. Drawing inspiration from Adidas' archives, these sneakers feature textural die-cut uppers resting on a Boost technology-infused midsole and foxing. Adidas' Boost technology ensures a cushioned and responsive feel.
The sneakers also include Adidas' signature three stripe perforations on the uppers, while the tongue showcases graphic printed Stan Smith logo detailing, and the heel features the iconic Trefoil symbol, reminiscent of the original Stan Smith design. The CG Boost Stan will be available in "White," "Black," and "Silver" colourways. The Adidas Originals x Craig Green Stan Smith sneakers will be released on September 14th and will be available for purchase through adidas.com and select retailers.
In an industry where established brands like Adidas have long reigned supreme, a breath of fresh air has arrived in the form of Drew House. Founded by singer Justin Bieber, this emerging fashion brand offers a compelling alternative to the mainstream, appealing to a new generation in search of something truly unique. With a focus on self-expression and an unconventional aesthetic, Drew House has swiftly captured the attention of fashion enthusiasts, challenging the status quo and carving out its own distinct place in the market.
The brand's history is deeply rooted in Justin Bieber's personal journey. Launched in 2018, Drew House represents a reflection of Bieber's own evolving style and creative expression. The name "Drew" holds a special significance as it is Justin's middle name, symbolizing a connection to his authentic self and a desire to share that with his audience.
Drew House is characterized by its effortlessly cool and laid-back aesthetic. The brand's design features often include oversized silhouettes, comfortable fabrics, and a neutral colour palette, creating a sense of relaxed sophistication. The signature smiley face logo, a prominent motif throughout the collections, adds a touch of playfulness and serves as a recognizable symbol of the brand's identity.
What sets Drew House apart is its ability to cater to the new generation's desire for unique fashion style. With a focus on individuality rather than conformity, the brand encourages self-expression and embraces the concept of "dressing for yourself." The versatile pieces offered by Drew House allow individuals to mix and match, creating their own personal style narratives.
Moreover, Drew House promotes inclusivity and diversity, celebrating the beauty of individual differences. By challenging traditional fashion norms and embracing a more inclusive approach, the brand resonates with a generation that values authenticity and self-acceptance.
As we navigate the dynamic world of fashion, it is essential to recognize the evolving landscape where industry giants like Adidas coexist alongside rising stars like Drew House, each contributing their own authentic voice to the ever-evolving tapestry of style.
Official website: https://thehouseofdrew.com/