While popular big name brands can represent the overall fashion industry trends, sometimes incorporating independent, lesser-known brands with unique styles can help elevate your taste and add more fun to your wardrobe. In recent years, the Danish brand GANNI has gained popularity among many young people and becoming a hot icon on Instagram, including celebrities like Gigi Hadid, Kaia Gerber, and even Korean star Han So-hee who was recently spotted wearing GANNI while strolling in New York. Young women definitely need to know about this brand.
Han So-hee recently flew to New York for work and leisure, and in one of her casual outfits, she wore a GANNI yellow chiffon cake dress, which was sweet, charming and had personality. In addition, BLACKPINK member Jennie is also a GANNI fan and has been seen carrying a GANNI handbag on more than one occasion.
Founded in 2000, GANNI is a Danish designer brand that has been taken over by husband and wife team Ditte Reffstrup and Nikolaj since 2009, who have brought new energy and direction to the brand. When it comes to Nordic style, people usually think of simple and calm colors and basic items, but GANNI has gone against the norm by using bold and unique designs to depict the desires of women. However, the brand still incorporates Nordic totem elements in their designs, making it stand out as a unique and individual style that has attracted attention from the fashion industry.
GANNI has been dubbed a "hot item factory" on the internet, with smiley face T-shirts, beautiful dresses, cute knitted hats, and a variety of trendy sandals, all of which are popular items. This is also dueto GANNI's unique brand cohesion. Fans of GANNI will notice the hashtag #gannigirls on Instagram,where many girls tag their outfits featuring GANNI items, indicating that wearing GANNI is a symbol of quality and taste. By following this hashtag, you can quickly discover the latest popular items and keepup with the trends.