PEACEMINUSONE was designed by GeeEun, an artist and G-Dragon stylist. With black and white elements as the main tone, the style is simple and popular with young people. The brand was established in South Korea in 2017, with its own star effect, the brand has been widely concerned by the industry once launched, the current products include clothing, hats, headphones and other products its true logo is PEACEMINUSONE plus one, the brand meaning is peace minus one.
PEACEMINUSONE is a combination of three words, "peace", the utopian world of peace, the real world of "Mminus", and the intersection of "one", which is the name of G-Dragon's own imaginary world.
In addition, it also has an iconic logo, that is, a small Daisy missing a petal, which is also an iconic element of PEACEMINUSONE, meaning PEACEMINUSONE, and such a petal Daisy echoes, representing the focus of the perfect world and the incomplete reality.
PEACEMINUSONE's signature pieces are also numerous, including a baseball cap with an extra long string, a 200-piece clip, a silver logo bracelet, and of course this pair of nike sneakers that really made PEACEMINUSONE popular on the Internet, sold out in just 0.06 seconds on the official website.
The overall design style of PEACEMINUSONE is mainly based on G-Dragon's fashion aesthetic concept and personal dressing style. Most of the entire clothing series are simple black and white hats, T-shirts, hoodies and other single products, which are more suitable for young consumers to wear, although the price is slightly higher. But for fans to be able to wear the same style as their idols, it is also a happy thing.
Official website: https://www.peaceminusone.com/