The coronation ceremony of Charles was one of the grandest royal events in British history, and it was also one of the most prosperous moments for the British consumer market. The coronation lasted for days and attracted millions of people from all over the country to witness. Additionally, it also brought numerous brands to release related products to meet the diverse consumption demands.
Benson & Clegg is a clothing brand founded by Simon Clegg and John Benson, which is particularly well-known as an official supplier of uniforms for the British Royal Army. The brand possesses a rich history and powerful tailoring techniques. During the coronation of Charles, Benson & Clegg launched several products related to the royal family, including ties, handkerchiefs, cufflinks, and badges, all of which centered around the royal theme and were created with the most delicate, handmade techniques.
The influence of the coronation ceremony on the consumer market was evident. The design inspiration and production of such products as ties, handkerchiefs, cufflinks, and badges were based on British gentlemen's culture and royal traditions, making them indispensable elements for many people to dress on significant occasions. Meanwhile, the display and promotion of such products also stimulated the development of British brands in the domestic market and of relevant industries.
Moreover, Benson & Clegg became a representative in the minds of consumers, thanks to their adherence and adherence to traditional British tailoring techniques. As the official supplier of uniforms for the British Royal Army, Benson & Clegg has always been devoted to high-quality workmanship and material selection. Their products represent the excellent brand image of meticulous craftsmanship, durability, and superior quality.
The coronation ceremony of Charles drove the British domestic consumer market, and the related products launched by the brands received great popularity among many consumers. Benson & Clegg, as a local brand, also showcased the extensive British tailoring culture and brand image in the coronation ceremony, demonstrating their exceptional status in the local market.