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Rhude was founded in 2013. Founded by Rhuigi Villasenor in 2013, its clothes are inspired by Grunge style, with a very strong and pure American ancestry, and basically belong to a relatively small high-end leading brand in China.
The brand adds many cigarette elements into its design, such as the very classic Marlboro cigarette case design, which makes many old smokers feel very familiar with it. Of course, there are many design elements besides cigarettes, because these innovative ideas and concepts make rhude have a very unique and innovative style, which has triggered a boom for many times.
It is very attractive for young people who like fashion, with a very prominent personality and design concept.