3.PARADIS unveils its Spring/Summer 23 campaign, which features one of the brand’s hallmarks, the bird. On this occasion, the bird is a white dove and through the five images that make up the campaign, the aim is to reflect the life of this animal and show the parallels between its life and human life.
The models that appear in the images pose for the camera with a complicit and fun attitude wearing the garments from the collection presented during the last edition of Paris Fashion Week. Among them are a denim jacket, several tailored suits, and a floor-length dress, which match very well with the chosen location, thanks to the tones of the pieces: white, black, and blue.
As a curiosity, the effects of the bubbles and orbs seen in some of the photographs, reflect the hatching process of the eggs, symbolising the nature of life: to be born, to grow, and to leave home.
Shop now：https://3paradis.com/
https://fuckingyoung.es/3-paradis-spring-summer-23-campaign/