The campaign continues the brand's DNA and draws inspiration from the Oscar-nominated film "Call Me By Your Name" and the critically acclaimed HBO series "We Are Who We Are." The campaign showcases the picturesque countryside of northern Italy and the carefree Italian lifestyle, with the clothing style of the film's main character featuring elements of Japanese street fashion, workwear, military, and classic collegiate menswear that align with the brand's style. The two films' storylines, time and space backgrounds, and intricate interweaving of emotions revolve around the theme of love, and the AllSaints 2023 spring collection uses vibrant colors and special prints to showcase the diverse faces of love, conveying the spirit of loving oneself and valuing loved ones. Follow AllSaints this spring and immerse yourself in the relaxed and leisurely Italian atmosphere.
The Italian attitude towards life is inspiring, and the women's collection showcases Italian style through unique brand prints. This spring, follow AllSaints on a spiritual retreat and catch a glimpse of the Italian way of life, be brave and be yourself, and enjoy the simple beauty.
The Passeggiata collection draws inspiration from the casual afternoon stroll and the small talk over coffee at the street-side cafe, showcasing the blooming magnolia flowers of early spring with elegant tailoring that fully embodies the carefree atmosphere of enjoying the moment. The Sprezzatura collection adds a sense of agility through soft and hazy floral patterns, showcasing the independent and free-spirited brand spirit and the casual and carefree Italian attitude.
Valentine's Day is approaching, and AllSaints emphasizes that all forms of love are precious. The Innamorati collection is named after lovers, extending the springtime of Italian villa gardens to the print designs. Spring flowers bloom in the skirt hem, and the blue color of Morandi highlights the beautiful splendor of roses with thorns. The sweet and sour emotions are presented in the pattern of mature fruits, emphasizing the cut of clavicles and curves to enhance feminine charm.