Who doesn’t love a good pair of cowboy boots, especially after you break them in? Ariat, the American footwear brand founded in California in 1993 by Standford MBA classmates Beth Cross and Pam Parker, has a new collection, the spring-summer 2023 classic cowboy boot collection. The brand is also involved in Western industry style events. Just last month Ariat was one of the sponsors of the Country 2 Country (C2C) music festival in London, England. Whether in the US, England, or anywhere else, Ariat has soared with its innovative technology that’s found in its footwear.
Making Western footwear is no easy feat. There is a certain savoir faire to the craftsmanship of making a cowboy boot. And though boots aren’t known in most places to be worn in spring and summer, those from Nashville, to Texas, to parts of California and states in between will tell you otherwise. For this collection, according to the brand: Ariat’s highly esteemed craftsmanship and innovative design technologies have been diligently applied to two new standout styles and three new colourways, as part of the wider range, upholding Ariat’s timeless design and advanced practicality.
For those who ride horses, the Performance collection bridges the right technology and use of premium leathers with stylish and design. The Round Up Back Zip cowboy boot comes in worn mocha/raspberry, and chocolate brown shades, and has a square toe profile and Durat readTM outsole that increases longer wearability and flexibility that comes from the rubber compounds. The Round up Remuda in a classic Black Deertan is also a part of the collection. This style of boot has feminine stitching around the leg and calf part of the boot.
