The Recording Academy has added three new awards to the 66th Grammy Awards, including Best African Music Performance, Best Alternative Jazz Album, and Best Pop Dance Record. The Grammy Awards stated that "by introducing these three new awards, we are able to recognize and appreciate more artists, and transfer the Producer of the Year and Songwriter of the Year categories to the general field, ensuring that all voters can participate in the recognition of outstanding works in these fields. We are delighted to pay tribute to the creators and records in these categories, while also showcasing a wider range of music to fans around the world."
For those who are familiar with Western music, when it comes to these three types of music, people will certainly not ignore the streetwear brands worn by performers, which are rhythmic and distinctive.
Obey
The classic American streetwear brand is sold in many streetwear stores in the UK, and those who have some understanding of the streetwear culture must know it. However, most of the products sold on "Taobao" in China are suspected of being fake, so since you are in the UK, it is not a bad idea to get one. The committee has a classic hoodie from the brand (the one in MC Hot Dog's Weibo profile picture), which was purchased at Wellgosh in Leicester. The brand's full name is Obey Giant, and its lightweight streetwear has a strong sense of rock and hip-hop musicians, which is also the inspiration for the designer's creations. The artistic sense of street culture is deeply integrated into the pattern of each piece of clothing, and the classic face on the clothing is the wrestler Ander The Giant, who the designer Shepard Fairey is obsessed with. Since 1989, Shepard has been making posters with the Giant face and posting them on the streets. The early popularity made his brand popular in the early stages of Hip Pop. Today, there are still many domestic and foreign Hip Hop enthusiasts who regard Obey as a "hardcore" in their wardrobe.
Stussy
Stussy, from the United States, uses its classic double S logo as a symbol and puts a lot of effort into its design. It is a brand that both men and women will love. After establishing the brand in 1980, founder Shawn Stussy incorporated elements such as skateboarding clothing, workwear, and old school uniforms into his clothing designs, creating a streetwear style that is different from the original. Actually, at the beginning, Stussy was a company that specialized in surf clothing and related products. At that time, surfing expert Shawn Stussy printed his own graffiti signature on his surfboard. Many young people saw it and worshipped it, gradually asking Shawn Stussy to help them graffiti on their skateboards or clothes. Then the Stussy brand was born. Shawn's fashion aesthetics concept quickly developed into a new generation of beach culture. Therefore, Stussy still releases some beach pants today to pay tribute to its original classic culture. Today, Stussy has become a world-renowned brand and is one of the streetwear brands that can often be seen on the streets.
HUF
Founded in 2002 in San Francisco, USA, the founder is Keith Hufnagel. It is both an independent brand and a chain store, selling other streetwear brands and sports fashion products, including shoes, clothing, and hats. It has collaborated with other brands to launch series products, such as the Vans Old Skool by HUF joint skateboard shoes and Converse's Skidgrip Mid. The patterns of their clothing are relatively "fancy", especially the hats and socks, which may only be suitable for some European-style guys who can hold it. If you only pursue a simple and casual "trendy style", it may not be very suitable. The committee found that there are not many Chinese boys who wear this brand, so those who want to break through innovation and take an unconventional route may want to take a look at their clothes.