From their vibrant and colorful designs to kids’ pajamas that seem to fit for ages, Hanna Andersson’s kidswear has been known and loved for over 40 years. After perfecting the organic cotton styles, they’ve just released their first ever line of kids activewear and we’re already completely smitten.
The 30-piece Active by Hanna Andersson collection isn’t just a scaled-down version of adult activewear. Instead, the play-ready designs are constructed with the way kids really run, jump, climb and–let’s be honest–roll around in mind. According to Hanna Andersson Chief Product Officer, Kara Carter, it’s a natural extension of the brand.
“We’re a brand all about play and childhood and movement. So it just felt like this easy, natural extension of what we already do in our core business. We believe in letting kids be kids. So we wanted to infuse our design ethos around bright colors and bright patterns so that it really was fun for the kids to wear, too.” Cue no more arguing about getting dressed, thankyouverymuch.
What kind of pieces are in the Hanna Andersson activewear collection?
The collection introduces (and in some cases reintroduces) five core fabrics which are all lightweight and breathable with features like UV protection and sweat-wicking. 80% of the collection is made from recycled materials which have all been rigorously tested externally and internally by actual kids to be sure it fits their high-quality standards. In fact, Carter says developing the fabric alone took the team over two years.
Shop now：https://www.hannaandersson.com/