Born in Paris, IRO was inspired by American rock 'n' roll of the 70s and 80s and aspired to create a wardrobe as simple and sturdy as the soundtrack.
Not a wardrobe for the models in the magazine but for the everyday cool girls, those you can see in the streets, always moving.
To this New Yorker’s vintage rock spirit, was added Parisian romanticism and a joyful Japanese madness. An inspirational tryptic which gives IRO the perfect balance between coolness, sophistication and modernity.
At IRO, they easily mix fabrics, cuts and seasons. Leather with patterns, tight and loose, summer in winter and winter in sum- mer. A mix of styles inspired by these women who embody IRO. Hyperactive and free, they are fearless and have no limit. They wear whatever they want, whenever they want.
From 2006 and the opening of its first Parisian boutique in Saint Germain, IRO has become a brand in its own right, desired and sought-after by all women of major cities.
Official website：https://www.iroparis.com/int/