There looks to be something in the air when it comes to LVMH brands and Parisian bridges. At the start of Paris Fashion Week this season, fans saw Pharrell Williams make his debut as Louis Vuitton‘s menswear creative director on the iconic Pont Neuf bridge. Now, longtime friend and colleague NIGO has staged the Spring/Summer 2024 season at yet another memorable location. NIGO continues to bring the real-to-wear ethos to Paris.
Suspended above La Seine with the Eiffel Tower and the Parisian sunset as the background, a star-studded group of VIPs crossed the Passerelle Debilly to experience the show. The location might just have been a symbolic gesture that further perpetuates the designer’s constant notion to bridge the East and the West. The collection, titled “City Pop Paris,” ties together Kenzo Takada’s legacy and NIGO’s contemporary vision. The soundtrack was a nod to the designer’s teenage years in the ’80s in Japan — a mix of pop, funk and boogie, which set the soundtrack for a graphic, preppy and poppy look. Notable attendees include Kyle Kuzma, Winnie Harlow, Offset and even Pharrell, himself. The collection drew attendees from around the world, as they take in NIGO’s fourth season at the house. Continuing to stay true to the brand’s Japanese roots, NIGO takes inspiration from traditional garbs to create the structured silhouette seen throughout the entire collection. The Judo uwagi stands out as the East and West amalgamation that sees NIGO’s spin on the typical chore jacket.
The collection was a mix of suits and formal tailoring as well as soft tailoring that take on less conventional shapes. Presenting both a womenswear and menswear collection, KENZO announces that Girls Don’t Cry Japanese designer, VERDY collaborated with NIGO on many of the pieces seen in the collection. VERDY lent his creative talents to the clothing, truly making this collection an amalgamation of streetwear and luxury. Not only were the collaborative pieces a creative dialogue between both Japanese artists, but it truly bridges each designer’s notion of East meets West through a KENZO lens. Utilizing VERDY’s signature graphics, combining with NIGO’s titular motifs, the collection is an expansive rendition of KENZO’s traditional codes. The KENZO flower has been refined, giving a more abstract aesthetic and is applied on various pieces. Structure was the name of the game, with NIGO and VERDY focusing on box-cuts. Juxtaposition saw cargo shorts paired with oversized button downs.
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