In 1954 Ada Masotti, an Italian woman full of talent and courage, began the journey towards her dream: creating an atelier of corsetry in the name of the best Italian tradition.
Beginning in a small laboratory in Bologna, the Italian town renowned for its solid tradition of silk factories and textile manufacturers, Ada used her talent as a skilled corset maker to create works of art enhancing feminine beauty.
The ideals of peace, love and"flower power", as championed by the hippie generation, swept a wave of profound change the country. La Perla launched a new concept of lingerie: it released more colourful collections with multicoloured floral, plaid, and checked patterns.
La Perla had followed the evolution of the female body through different fashions and trends becoming the lingerie and beachwear brand synonymous with “Made in Italy”.
Now，La Perla stands as a global leader in the luxury fashion market, proving that what would be considered as a historic brand, can adapt, innovate and transform in the face of competition and the obstacles that affect the societies we live in.
Official website: https://asia.laperla.com/