Every year, Sotheby's auction house auctions large bottles with unique special labels created by selected artists of the year to benefit art institutions and charities, bringing prestige to Onaya and providing executive management with opportunities to rub shoulders with art collectors who may be attracted to Onaya. In the past five years, the art institution has remained unchanged and established a corporate partnership with the Guggenheim Museum, which is now a fashionable global brand itself. The Guggenheim Museum in Venice hosted the Vendemmia d'Artista gala for Onaya. The funds raised from the special format auctions at Sotheby's will be used for the Guggenheim's "Eye on the Mind" program for the blind and visually impaired.
Art is not easy. It doesn't please everyone—good art, bad art, and everything in between. The more fully one engages with art, the greater the risks and rewards. Onaya fully engages with art and is praised for it. The Ornellaia Vendemmia d'Artista series is not mediocre, meaningless, or safe. On the contrary, it is very interesting and valuable.
Influenced by contemporary art, sculpture, and architecture, not only within the same industry but also in the world of fashion, there is a brand that has been deeply influenced, and that is Melitta Baumeister. Melitta Baumeister is a New York brand founded by German-born designer Melitta Baumeister in 2013, focusing on new materials and forms as its core process. Known for simple silhouettes and casual cuts, her design is deeply rooted in architecture, sculpture, and pure art. She enjoys exaggerating the volume and size of garments and excels at transforming clothes.
Melitta's unique design concept and craftsmanship have gained the admiration of many museums and top avant-garde independent boutiques worldwide. In addition to fashion and sculpture, Melitta Baumeister is passionate about exploring the possibilities of materials and technology in clothing, constantly pondering and attempting to incorporate them into her works. In the Melitta Baumeister collection, we can see special pieces such as jackets made of vinyl record-like materials, lightweight rubber skirts, and belts made of organic resin... and more, all showcasing the functionality of fabrics in a simple black and white palette, taken to the extreme.
Official website: https://www.melittabaumeister.com/