Founded in 1996 BY Justin Thornton and Thea Bregazzi, Preen By Thornton Bregazzi is based on a dark romantic and minimalist modern aesthetic that blends masculine toughness with feminine softness. The brand debuted at SS20 London Fashion Week, setting a punk tone with a combination of retro elements and handmade tailoring. The first collection was hotly debated for its subversive interpretation of traditional motifs and ironic British fashion. Today, the brand has become synonymous with deconstructed London style, standing out among fashion giants. The first readymade clothing collection of PREEN BY THORNTON BREGAZZI was deeply influenced by the Victorian period, and the designer put the retro elements such as peacock feathers, classical ribbons and pearl buttons into the works, which was a surprise hit and highly praised by the media and fashion critics.
As an independent designer brand, it is not easy to develop from a small studio to a well-known brand with products all over the world, and it proves that its strength and reputation can withstand the test.
In more than two decades, Preen By Thornton Bregazzi has grown from a small couture store in London's Notting Hill to a globally renowned brand on five continents, beloved by industry insiders. The brand is regularly featured in fashion publications and has a loyal celebrity following, They include Gwyneth Paltrow, Beyonce, Kate Bosworth, Rihanna, Cate Blanchett, Naomi Watts, Emma Stone and former US First lady Michelle Obama.
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