Over the years, as women have worked hard, more and more are creating their own history, whether it's in traditional beauty and fashion or in business and technology. Self-made women are accumulating wealth and gaining more respect.
According to Forbes' list of self-made female billionaires in the US released this year, 15 celebrities made the list, including the likes of the beautiful and talented Taylor Swift, media mogul Oprah Winfrey, and of course, Rihanna, who attracted 121 million viewers during the Super Bowl halftime show in February, making it one of the most-watched halftime shows ever. Rihanna made this list not only because of her outstanding entertainment career but also due to the soaring revenue of her beauty brand, Fenty Beauty, last year.
As one of the most representative symbols of women, underwear has long been associated with the sexy label. The market has always promoted a standard of beauty but has ignored the independent characteristics and self-needs of women. However, Savage X Fenty, also created by Rihanna, advocates fearlessness, confidence, and inclusivity. They are committed to providing comfortable underwear for consumers of all body types and genders. They promote the elimination of body shame and encourage different personalities and diverse definitions of beauty. In recent years, women worldwide have become increasingly aware of the need for body inclusivity and the freedom to wear what they want. The "self-love" movement has become mainstream, and the brand's philosophy perfectly meets the "self-love" needs of female consumers.
Rihanna has repeatedly said, "Savage X means making your own rules and expressing your mood, personality, and style for yourself, not for anyone else." The brand name alone reflects Rihanna's recognition of promoting the ideas of female confidence, fearlessness, and inclusivity.
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