Agent Nateur, founded by Jena Covello in West Hollywood, Los Angeles, is a privately owned natural company which is ECO-certified and committed to sourcing the most pure, non-gmo, effective, non toxic ingredients from Europe and small suppliers in the United States.
When Jena Covello was diagnosed with endometriosis and adenomyosis at age 23, she set out on a path that would dramatically change the course of her life. After years of pain, five surgeries, and countless differing opinions from Western doctors, Jena put her trust in a holistic practitioner and began educating herself on natural medicine and healing remedies.
Jena Covello started her own brand, because she wants to change the way the world views luxury cosmetics. The natural deodorants were a hype in Los Angeles and even Gwyneth Paltrow loves the product. If you choose to live a healthy, natural lifestyle, the cosmetics should be equally gorgeous and healthy.
Upon learning that heavy metals are known to adversely impact the endocrine system, Jena chose to cut aluminum-based deodorant from her beauty regimen, a decision that would ultimately lead to Agent Nateur’s flagship product: the holi(stick) deodorant.
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