First Aid Beauty is an American skincare brand; Founded in 2009 by Lilli Gordon, the company is headquartered in Cincinatti, Ohio. FAB First Aid Cream won the 2016 Beauty Award from the prestigious beauty magazine Allure.
After Lilli Gordon couldn't find the right skin care products for her sensitive skin, she decided to create a skin care brand that she would love to use and feel safe to share with her family, and FAB was born. Today, it is affectionately known by consumers as FAB Emergency Care little blue friends.
FAB's carefully selected Clean Beauty formula is free of added artificial fragrances and more than 1,300 EU defined potentially harmful skin ingredients, and has been tested by dermatologists to appeal to sensitive weak muscles. FAB is also a partner of People for the Ethical Treatment of Animals (PETA), committed to no animal testing, dedicated to solving skin problems, helping to restore skin to stay healthy and shine, because FAB believes that healthy skin is beautiful skin.
FAB aims to restore consumers' skin to a healthy state with pure, non-irritating formulations to enjoy the fun of skin care. FAB is committed to giving every girl skin every day.