Michèle Evrard, pharmacist and skincare expert, worked for more than 20 years in the beauty industry.
After undergoing several knee surgeries and searching to heal her scars, she discovered the incredible scaring and regenerative virtues of Centella Asiatica.
This was the start, in 2003, of her studies on skin regeneration that led to her first formula, Baume 27.
Working with scientists, biochemist and lab technicians, she selected three purified, natural extracts of Centella Asiatica, [Madecassoside, Asiaticoside and Asiatic Acid] to create the CICA-MA2® Complex, which was the beginning of the brand creation, initiated by the iconic Baume 27. The Baume 27 formula extensive testing concluded to remarkable skin repairing and regeneration activity resulting in a restructuring of the skin tissue and reinforcement of the protective barrier.
As a pharmacist, Michèle Evrard grew a passion for formulation, pharmacology and toxicology.
All three are key domains in making a good, safe and effective remedy. Her expertise in formulation technology provide highly potent formulas that are “bio-mimetical”, in total affinity with the skin structure, and combine the best active ingredients to unique product sensoriality and experience.
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