RIMMEL, one of the world's oldest cosmetics brands, was founded in England in 1834. This quirky, self-formed FashionIcon from the streets of London is the perfect expression of RIMMEL's desire to break the rules of tradition and emphasize the pioneering and unique nature of beauty. Whether it is mascara, eye shadow, lip gloss, unique bright eye color, sometimes gorgeous, sometimes sweet multi-change style.
Mr RIMMEL's talent began to show at a young age, as the business grew. At the age of twenty-four, he was not only a master of perfumes, but also a creator of cosmetics. He is constantly experimenting with new spices and pigments, and travels the world in search of rare ingredients to inspire new ideas.
Even in those early days, Mr RIMMEL realised the importance of advertising, churning out mail-order catalogues and inserting advertisements into theatre programmes. In 1887, his two sons inherited his cosmetics empire after his death. Through a wide range of eye makeup products, especially the unique mascara, we promote the internationalization of the company. RIMMEL was once synonymous with mascara in many countries.