After several years of olfactory creation dedicated to the Salons du Palais Royal Shiseido, Serge Lutens created his own brand of perfumes in 2000. In a few years, the label imposes its singularity in the landscape of the world perfumery. Far from the standardized speeches delivering the perfume like a cooking recipe, Serge Lutens chooses to let another voice express itself: that of emotion. More than a list of ingredients, or a clever olfactory pyramid, isn't perfume above all the story of each one, a memory that we have sheltered since childhood that it is up to us to find?
Morocco, as the point of inception where he discovered perfume and its emotional power, is also a land Serge Lutens fell in love with and that he’s never left. The Frenchman from the North looks back on the spiritual, human and creative dimensions of this magical encounter.
In 2007, Serge Lutens received the “Commander of the Order of Arts and Letters” accolade and went on to receive many awards for his multifaceted talent, before he set up the Serge Lutens Foundation in 2014. Based in the house he purchased in 1974, in the historical heart of the Medina in Marrakech, this vast museum-like space of over 3,000 m2 is today a vibrant testimony to an artist who breaks norms and never rests on his laurels.
Official website: https://sergelutens.com/