NOOD is a brand born with inclusivity, sustainability, and innovation at its heart. They create products that empower women through style and beauty while staying in Mother Nature's good books.
Founder Astrid Montalta wants to support women in practice and develops universal bra alternatives for every situation, fashion trend or individual need - because for many challenges there is also a solution. At the same time, NOOD is as environmentally friendly as possible - because the portfolio should not only offer an improvement for women, but also be good for the planet. The art of getting glam sustainable.
As a first-generation Mexican American, Astrid Montalta understands the importance of representation, diversity & inclusivity in brands. She grew up in a small town in Switzerland, where no one really looked like her. I always wished Astrid Montalta had blonde hair and light eyes like the majority of what she saw around her, and what was represented as beautiful on television and magazine covers. Astrid Montalta didn’t realize until decades later what a strong subconscious impact this had on herself. To see yourself represented can make such a profound impact. This is why inclusivity is such an important brand pillar for us. Astrid Montalta strongly believe that in order to build a true connection and sense of community in a brand, women need to feel represented and heard.
Sustainability is another key pillar for NOOD. Spending her formative years in Switzerland lead to a profound love of nature and animals, with sustainability built into her way of life.
Official website：https://lovenood.com/