After more than a decade in the beauty industry advising brands on marketing and product launch strategies, Cheryl Yannotti Foland could not find what she was looking for. With an abundance of products in her drawer, she always gravitated to the same few pieces, so why not simplify? Cheryl created lilah b. with this in mind. Her California philosophy of health and beauty inspired an innovative collection that is simply good for you. Minimal yet complete, finished yet natural and always chic.
Founder Cheryl Yannotti Foland was inspired by the healthy lifestyle of Northern California upon her move from New York more than a decade ago. Believing the world of cosmetics was cluttered and confusing when it didn't need to be, she set out to create a minimalistic collection of color that allows women to achieve a finished look with fewer products. Lilah b. believes "with less, you are more". Housed in sleek and modern signature stone compacts, their high performance, multi-purpose products offer classic colors with sophisticated twists and luxurious textures. Vegan, cruelty-free, and free from gluten, parabens, phthalates, sulfates, and synthetic fragrances, lilah b, is clean without compromise.
Lilah B. Marvelous Matte Creme Foundation is an innovative, whipped, creamy foundation that feels like a liquid but transforms into a powder matte finish, providing full coverage for a naturally flawless-looking complexion. Infused with nutrient-rich ingredients to soften and hydrate skin, this blendable and buildable formula helps to improve skin texture by smoothing, concealing and evening out skin tone.
Official website:https://lilahbeauty.com/