IT Cosmetics is an American cosmetics brand founded in 2008 by Jamie Kern Lima. IT Cosmetics is a beauty brand that takes "technological innovation" as its starting point, bringing clinical experience and technological innovation into makeup design, and replacing anti-aging technology, high performance and skin-friendly ingredients into skin care formulas.
Due to a stressful job and working late into the night, news anchor and reporter Jamie Kern Lima's genetic condition rosacea broke out. What bothered her most was that every heavy foundation made her skin condition worse. That painful experience got Jamie Kern Lima thinking: Why is it so difficult to find a makeup product that has super concealer, looks natural and doesn't harm the skin? So Jamie Kern Lim, who was 37 at the time, quit his job and started his own business.
In 2008, she founded IT Cosmetics in the United States with her husband Paulo Lima and a group of doctors who practice plastic surgery and dermatology. Because plastic surgeons were involved in the development of the product, IT Cosmetics' makeup line combines the clinical experience and technological innovation of the doctors, and also integrates anti-aging technology, high performance and skin gentle ingredients into the skin care line. So the "IT" in the name of IT Cosmetics is short for "Innovative Technology".
Shop now：https://www.itcosmetics.com/