Balea is a skincare brand under the German drugstore retail company DM, founded in 1995. Its products include makeup, skincare fragrances, hand and foot care products, baby shampoo, and more.
Balea is often jokingly referred to as the "luxury brand for the poor girl." This nickname is actually a recognition of the high quality and low pricing of the Balea product line. As a low-priced skincare brand in Germany, it is also known as a people-friendly brand, with all of its products tested by German authorities and certified by strict BDI and medical certifications, ensuring safety.
In addition to traditional skincare products targeting female audiences, what is most commendable is that when Balea launched its men's product line, it not only considered it from a classification perspective but also from a lifestyle perspective. For example, men's products include shower series, office series, home series, and party series. Balea's positioning for men's products is: we know these products can make men more attractive.
Buy now: https://www.dm.de/marken/balea