Diptyque Expresses Itself through Fragrances and the Senses


The very first shop, located at 34 Boulevard Saint-Germain in Paris, opens onto the street like a two-part Italian Renaissance or Flemish master’s painting. They had found the ideal stage for their chic little bazaar of fascinating finds as well as the perfect name for it: Diptyque.

The oval logo is deeply rooted in Diptyque’s story. The thread of inspiration runs from ancient Rome to the fabric designs created during the early days of the Diptyque adventure.One of the first Diptyque fabric designs was inspired by the elongated shield of a Diptyque Guard. Far from being warriors, the founders were simply fans of ancient culture and converted the shield into a clever vignette. In the heart of the oval, their coat of arms takes the shape of an incense burner, symbolizing their new profession: perfumer.

The secret to their singularity is the distinct chemistry between three unique individuals: Christiane Montadre-Gautrot, Yves Coueslant and Desmond Knox-Leet. When they met, it sparked a chain of creativity, that continues to resonate today.

In 1961, they opened an unusual boutique with a daring plan: listen to their intuition and only do what they love. Nothing dampened their friendship as their business grew, and diptyque spread the creations born of this incomparable friendship all around the world.

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