For over 25 years, Loni has been developing looks, trends and dreams for models and celebrities around the world. Clients such as Lenny Kravitz, Charlene von Monaco and Heidi Klum have come to trust her confident style. From VOGUE and HARPERS BAZAR to CHANEL, DIOR, MARC JACOBS and SHISEIDO - the beauty industry relies on their skills. She has been an integral part of catwalk shows in Paris and New York for decades. Loni advises cosmetics companies on product development. Now she wants to make her knowledge accessible.
Loni's desire is for everyone to feel that their makeup has been done by a makeup artist. That's why she used her best looks to develop THE FACE EDITION. Perfect makeup made easy.
With her co-founder Dr. Nike Lohmann, she founded the company behind the LONI BAUR brand in January 2021. Nike is responsible for the operational management of LONI Beauty GmbH and is responsible for the entrepreneurial part of the brand.
The two met in 2011, when their eldest daughter was in kindergarten, and have been close friends ever since - the best foundation for trust and a successful collaboration, and left behind many wonderful moments.
Official website: https://www.lonibaur.com/